Parc Data Reports

Global VIO data, with wheel and tyre fitment data.

Delivering Competitive Advantage

Parc Data reports will help your business forecast effectively.

In partnership with our global partners we are able to co-ordinate Parc data reports which provide comprehensive information on vehicles in operation (VIO), including tire and wheel fitment information.

Successful companies all recognize the importance of data. It’s how they understand consumers’ needs and produce and deliver products to fulfil them. It’s also imperative that they understand which products to manufacture or buy and where to stock them. Parc data reports with vehicle fitment information do just that for the wheel and tire industry.  

Quickly understand the number of cars and other vehicles in a region or market with full vehicle information and wheel and tire fitment and in some regions our partners can identify owner demographics. All easily accessible so you can understand your market share anywhere in the world and cover Cars, SUV’s, LCV’s, HGV’s and Motorcycles. 

Organizational benefits

• Understand vehicle category, make and model selling patterns.
• Identify key trends and hidden opportunities.
• Develop targeted marketing strategies.
• Plan current and future inventory aligned to market requirements.
• Increase brand penetration.
• Identify market share.
• Recognize how many vehicles use a common tire or wheel size.
• Understand what tire and wheel fitments are increasing or decreasing by various criteria such as size, speed index and group (e.g. Premium/Mid-Range/Economy).
• Organize production by identifying the lifecycle events and volumes associated with future new vehicle registration.
• Improve network planning, aligned to market need.

Sales/Marketing/Logistics 

• How can I quantify actual sales trends of vehicles and their fitments?
• How do I know if I am stocking the right tire or wheel sizes in a specific region or country?
• Manage and improve production efficiencies whilst meeting market demand across all territories.
• Ensure that you manufacture the tires needed by your market.
• Stock the right tires for your region, by vehicle geo-demographic and vehicle tire size.
• Ensure your outlets are in the correct location by understanding vehicles and tire sizes located within their drivetime.

Aftersales

• Find and understand data on the VIO and vehicles no longer in use.
• Profile how demand differs by owner age.
• Recognize where your promotions will gain the best traction.
• What is my vehicle parc by segment, model and age?
• Should I develop tailored marketed campaigns e.g. scrappage offering?
• How will future vehicles-in-operation development impact my aftersales business?

Networks

• How can I measure my networks’ sales performance?
• Is my network selling in the right areas and how competitive are they?
• Can my dealer network cover the sales potential in all of its regions?
• Understand how many of a certain make and model are in operation and where they are located?
• Improve network planning, aligned to market need.

Market Performance

• What market trends are happening in each region?
• What makes and models are increasing in popularity and which tire or wheel size will they require?
• Understand OEM and aftermarket fitments for both wheel and tire sizes.
• Accurately validate future investment decisions.
• Understand consumer trends and predict future demand.
• Identify long term trends in the market.
• Understand common fitments across a variety of vehicle makes and models.

How many vehicles were sold last year?

• What is the market share of SUV’s or a particular vehicle segment?
• What is the most popular tire or wheel size?
• Understand which vehicles or which tire sizes or wheel sizes are located where, by area, for more than 70 countries, globally.

Parc data reports not only show VIO, with our wheel and tire fitment data appended, you can fully understand your market; further enabling you to develop business strategies to capture your most profitable sectors. For example, with the rise in popularity of the SUV you can understand where these vehicles are located and what the most popular tire size is for them.

With new data delivered every quarter for some regions and half-yearly for others and with a database of over 40million vehicles for the UK market alone, our parc data reports turn market data into actionable insights; shaping your business strategy. We can also include 6-year predictions; ensuring that you stay ahead of your competitors by understanding market trends and future demand.

We are in the unique position to be able to offer parc data with vehicle, wheel and tire data on a global level. This enables multinational vehicle, tire and wheel manufacturers or retailers to understand their global market with reports available by region. DriveRightData can further enhance Parc Data reports by also matching vehicles to OEM and aftermarket fitments, including OE wheel and tire fitments, aftermarket options such as plus and minus size fitments, or general TPMS data. 

Parc Data Reports are available for UK, Europe, Asia, Oceania, North and South America and Africa. For the UK we can give amazing clarity, right down to postal sector area and in our other global regions we can deliver to a low level of granularity.