Understand Current and Future Market Demands

Parc Data with Tyre Fitment

Our reports show vehicles in operation and their chosen or optional tyre fitments for each local market, or each region globally. 

Why do you need this data?

You can find which tyre sizes and specifications are required by which markets or understand which vehicle segments and models are increasing or decreasing. This helps you to identify the relative growing or declining vehicle fitment information so you can alter your manufacturing output or pricing to match market requirements for any declining vehicles. Alternatively, you can identify those markets and fitments which are increasing and ensure you have product and pricing within your tyre portfolio to match.

Use the data to understand your brands market share for each territory and see brand and vehicle selling patterns, key trends and hidden opportunities. Key information, such as where you lack a tyre for a particular vehicle can be seen or you can use the data to develop targeted marketing strategies and plan future inventory. 

Fully understanding market trends and vehicles in operation: you can not only increase sales but also improve margins and profit across your whole supply chain and ensure that you meet environmental targets by optimising production and reducing waste products. Plan your production and match exact specification, size and performance to meet market demands, ensuring any stock returns are minimised.