Dealerships

Increase your share of replacement tyre sales by understanding your clients needs and delivering the service they require.


We've done the research, so you can deliver the results!

We've researched and analysed the dealership aftersales market to understand what needs to change to achieve higher revenues and increased footfall back to site.


Globally, we are seeing a rising demand from dealerships to maximise all revenue streams. We're identified the easiest ways to get customer back onto forecourts and the customer journeys required to increase aftersales revenues. We also show ways to ensure your dealerships becomes the customers first choice for any vehicle need; that includes servicing, wheels, tyres and products such as vehicle accessories. This not only adds revenue into the dealership but also gives the sales team the opportunity to open conversations about using the money the customer was going to spend on tyres against a new vehicle, etc. Our free whitepaper fully explores:


  • Changing consumer behaviour
  • New consumer expectations
  • How to improve customer experience
  • Current market issues
  • Missed opportunities
  • Understanding Google’s ‘Messy Middle’
  • Why dealerships need to close the gap’ to increase tyre sales

Request Free Whitepaper

Grow your business

Watch your profits and efficiency soar. You’ll increase after sales revenue faster than you ever thought possible. 

Understand changing consumer behaviour

The way consumers want to find products has changed, make sure your buying process is set to match their needs.

Identify Opportunities

Understand how better customer experiences can benefit other areas of your dealership with increased footfall.

The main attributes of successful dealerships are those committed to change and putting the customer at the heart of their business, enabling them to remain competitive and relevant.  They are also looking at ways to ensure that the vehicle handover is not the last time that the dealerships sees their customer.

We understand that the advance in technology is changing the way that dealerships need to operate, with a need to drive footfall, increase revenue streams and build strong, lasting customer relationships featuring at the top of the list.

We help create better tyre and wheel purchase experiences now demanded by the modern user.  This can be either through your dealership management system or as part of your online provision. 


Usually, this is where national networks and independent specialists usually get the upper hand, however with the use of our API's, dealerships can give the same increased level of online customer experience.

Independents appreciate that consumers do not always know which tyres or wheels are relevant for their vehicle.  So, by building technology into their websites and internal systems, such as license plate or make model search, it enables the consumer or technician to easily identify which tyres and wheels are a match. 

Some are even able to up-sell to the consumer by identifying which larger wheels and tyres they could upgrade to. 
As some car models now have longer or variable service intervals, it could be over 18 months before the owner needs to contact the dealership to arrange a service. Even then, the customer needn’t actually make a visit, as many dealerships offer a collection and return service.  

By offering wheels and tyres, dealerships can improve the frequency of customer visits, increase revenue and ensure they are able to offer a 'cradle to grave' service for their customers.

We build amazing creative experiences

What starts in your imagination comes to life on your screen. Our data and web services are easy to implement and simple to use, but allow you to create buying journeys demand by the modern consumer.

How can we help?

Let’s start with the basics. By integrating DriveRightData’s global vehicle classification and fitment database with multiple search application functions on your dealership website or through your dealership management system, the consumer can easily find the tyres or wheels relevant for their specific vehicle; at model and full trim level. We have variations available through different API's, from the ability to simply return vehicle data from make and model search through to the ability to search by license plate and return OE and Aftermarket fitment options for both wheels and tyres. By using the full scale of our API's, dealerships are able to view not only the OE fitted options but also all the possible up step tyre or wheel combinations for their vehicle, including winter tyre and downsizing which can encourage higher cost purchases. 


Businesses can build loyalty and customer retention; constantly improving communication and further understanding of consumer requirements. The added benefit is that this service provided builds trust. By knowing that the dealership will always ensure that the consumer receives the correct tyres or wheels, it promotes the added measure of customer safety. The increased sales revenue enables profitability and the ability to match price when required; allowing the dealership to compete against national chains whilst providing better customer service.


This means that dealerships not only start to receive increased revenue from aftersales, but the resulting increased footfall provides opportunities for increased new car sales. Savvy salespeople can identify customers who are booked into the dealership for replacement tires and contact them with specialised incentives to convert to a new car sale instead. DriveRightData has proven itself to add real value to dealers, supporting their pioneering ambitions by helping generate additional revenue through a compelling customer proposition and consumer intelligence from a highly regarded brand.


Shift to online sales

Online became the default purchasing channel for many consumers during lockdown. Since the beginning of March, search interest in online shopping and how to buy online has grown by 2X worldwide. As a result, consumers are no longer expecting only the experience they were offered before, instead they have developed much higher digital expectations. This is why all businesses, regardless of vertical or size, need to accelerate their digital adoption and transform their operations to meet consumers where they are now — and give them the experience they expect. 


For a free demonstration and to find out more about our products and services please contact us.

Don't just take our word for it!

Read what our data delivers for our clients here:

DriveRightData and CDK Global both have a history of creating great customer experiences and bringing together our programming expertise and quality data allows us to deliver extraordinary innovation.



Leigh Ann (McDaniel) Conver

Senior Director of Technology

FEATURES

You Get

Continually updated & accurate fitment data

Full technical support assistance from all our team

Market-specific support

Links to accessory programmes

Reduced returns from incorrect vehicle recognition

Data suitable for selling via your website or on POS-systems

System expansions to meet growing needs

No training required for your staff to give technical & sales support

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